Marketing Automation for Recruiters
Fill your pipeline, client and candidate — self-hosted, for free.
Self-host free, or hosted from $9/mo
10 Marketing Agents, 3 Ways to Run Them
Articles
Drafts hiring-trend and salary-guide articles from your real project context.
SEO
Real crawl-based audit, real fixes.
GEO
Real citation-gap check against live web search.
Site Crawl
Multi-page crawl, duplicate-content detection.
Drafts replies to relevant threads.
X
Post and thread drafts in your voice.
Professional post drafts, tuned for the format.
GitHub
SEO fixes as a reviewable PR draft.
Hacker News
Pitch drafts for relevant threads.
Leads
Real leads, real local businesses, real outreach.
Why Marlo
Why recruiters run Marlo
A recruiting firm lives or dies on two pipelines — clients and candidates — and marketing automation is what keeps both full while you spend your day actually placing people.
You sell to two audiences at once
Recruiters have to win hiring clients and attract quality candidates, and each wants a different message. Speaking to both consistently is a full-time content job on top of your placements. Marlo drafts distinct streams for employers and job seekers, so both sides of your market hear from you without you writing a word.
Your reputation lives on LinkedIn
For a staffing firm, LinkedIn is where clients judge your credibility and candidates decide whether to reply to your outreach — yet a quiet profile signals a quiet business. Marlo keeps a steady flow of LinkedIn posts drafted and ready, so your firm reads as active, expert, and worth trusting with a search.
Placements eat every billable hour
Sourcing, screening, and closing candidates fills your entire day, leaving marketing as the thing you swear you'll do next quarter. Meanwhile competitors publish salary guides and hiring insights that pull in inbound leads. Marlo runs that content engine in the background, self-hosted, so your brand grows even during your busiest placement weeks.
Employers search before they call
Companies looking for a staffing partner and candidates researching roles both start on Google and, increasingly, AI-mediated search. If your firm doesn't rank for the industries and roles you specialize in, you're invisible at the exact moment they're choosing. The GEO Agent runs a real, deterministic citation-gap check so you know whether you actually show up.
Marlo runs your marketing so you can run your placements
Connect your site. Marlo reads it, and its agents start drafting — across every channel that matters for recruiters, client-facing and candidate-facing alike.
SEO Agent
Finds real technical issues — meta tags, headings, redirect chains, robots.txt — and drafts fixes.
GEO Agent
Checks whether your firm actually shows up in real live search results employers and candidates would run.
GitHub Agent
Turns SEO findings into a complete, reviewable pull-request draft — no ticket required.
Reddit Agent
Drafts replies for threads in r/recruiting, r/jobs, and similar — grounded in your real firm context.
X Agent
Drafts post and thread ideas in your firm's voice, ready for you to refine and post.
LinkedIn Agent
Drafts professional posts tuned for LinkedIn's format — where your clients and candidates already are.
Articles Agent
Salary guides and hiring-trend articles, drafted from your real firm context — not generic prompts.
Site Crawl Agent
Crawls beyond the homepage and flags near-duplicate content across pages.
Google Search Console
Uses your real search data to find ranking opportunities.
Google Analytics
Connects to GA4 to surface what's working and where to focus next.
ILLUSTRATIVE EXAMPLES
What a marketing system like this looks like in practice
Marlo is early — these are illustrative scenarios showing what lean teams could achieve, not real customer results (yet).
How it works
From URL to running marketing, self-hosted
No onboarding project, no learning curve. Connect your keys and Marlo starts drafting the same day.
- 1
Connect your URL and keys
Paste your firm's website address and connect your own LLM + integration keys. Marlo reads your niche, positioning, and competitors in minutes.
- 2
Run the first audits
The SEO Agent crawls your site and the GEO Agent runs its citation-gap check — both real, both in seconds.
- 3
Review daily drafts
Agents draft LinkedIn posts, salary-guide articles, and Reddit replies on demand — grounded in your real firm context, tailored for clients and candidates.
- 4
Approve and ship
Nothing goes live without you. Review each draft, then publish, post, or open the pull request yourself.
Marlo vs. the alternatives
Not just another marketing tool
Recruiters need marketing that speaks to clients and candidates at once, on the channels where hiring decisions actually happen. Marlo covers the core functions — self-hosted, not another SaaS bill.
vs. a paid all-in-one platform
Paid platforms are built for firms with a dedicated marketing team and budget to match. Most staffing shops have neither. Marlo is self-hosted, your own keys — not a per-seat bill.
vs. a recruitment-branding agency
A marketing agency charges $2,000–5,000+/mo and needs briefing on every campaign, client persona, and candidate niche. Marlo's SEO Agent runs a real crawl-based audit on demand.
vs. hiring a freelancer
A good marketing freelancer costs $2,000–5,000/mo and needs management. Marlo needs a URL and your own API keys.
vs. doing it yourself
You could post between placements. But sourcing always wins, and the content never ships. Marlo's agents draft while you focus on placements.
Fictional example
How recruiting firms could use Marlo
“We self-host Marlo alongside our own infra. The LinkedIn Agent keeps a steady stream of posts going out to clients and candidates, even in our busiest placement weeks.”
Nadia Kessler
Founder, fictional recruiting example
“As a two-person staffing shop, the Articles Agent drafting salary guides from our actual niche — not generic prompts — is what makes it usable.”
Owen Baptiste
Partner, fictional recruiting example
“The GEO Agent's citation check is honest about what it does and doesn't check. That's rare, and it's why we trust the numbers.”
Farah Idris
Marketing lead, fictional recruiting example
Pricing
Three ways to run Marlo
Self-host it for free, let us host it and cover the AI cost, or host it with us and bring your own model key. Same 10 agents, every tier.
Self-Hosted
Run it yourself, own everything.
- All 10 agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, Hacker News, Leads
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Your data stays in your own database, never on a server we control
- AGPL-licensed — audit the code, modify it, run it forever
Hosted, Built-In Models
We host it, we cover the AI model cost.
- All 10 agents, fully hosted — nothing to install or maintain
- Built-in AI models included — no LLM API key required
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Automatic updates, managed infrastructure
- Cancel anytime
Hosted, Your Own Key
We host it, you bring your own model key.
- All 10 agents, fully hosted — nothing to install or maintain
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- You pay your model provider directly — this fee covers hosting only
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Cancel anytime
Got questions?
Frequently Asked Questions
Marlo is a team of specialized AI marketing agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, and Hacker News — that work together to grow your brand. Each agent runs its own Research → Execution → Publish loop: it researches your product and audience, produces the work (drafts, audits, outreach, fixes), and hands it to you for review.
Marlo offers three ways to run it. Self-host it yourself for $0, forever, using your own API keys. Or let us host it — either with built-in AI models included ($29/mo), or hosted with you bringing your own LLM key ($9/mo, hosting only). No hidden fees on any tier.
Point it at your domain and it runs a real crawl over HTTP — meta tags, heading structure, Open Graph tags, redirect chains, robots.txt compliance, and server timing. It pulls in real Core Web Vitals from Google PageSpeed Insights when you connect a key, so every finding is grounded in your actual site, not guesswork.
The Reddit agent drafts genuinely useful replies in your voice, grounded in your real project context. Live thread discovery via the real Reddit API isn't wired up yet — it currently runs against sample threads for demo purposes, clearly disclosed in the UI, with real integration on the roadmap.
GEO is Generative Engine Optimization — checking whether your brand shows up when people search the modern, AI-mediated web instead of typing a classic Google query. Marlo's GEO agent runs a real, deterministic 3-query citation-gap check via Tavily's live search API — not an LLM's opinion.
The SEO Agent's first audit and the GEO Agent's first citation check both run in seconds, since they're real crawls and real searches against your live site — not a multi-day onboarding. Content agents (Articles, X, LinkedIn) draft on demand whenever you give them a topic.
No — every agent defaults to drafting for your review. The GitHub Agent drafts a complete, reviewable pull-request proposal but doesn't open it automatically. The X Agent can post for real if you connect your own X API credentials; without them, it's draft-only like the rest.
An LLM API key (OpenAI, Anthropic, or any OpenAI-compatible endpoint) to power the agents, plus whichever integration keys you want to connect — Google Search Console, Google Analytics, Gmail, GitHub, PageSpeed Insights, and Tavily are all live today. Everything is stored in your own local database.
- Products:
- Marlo AI CMO
- Industries:
- RecruitersSaaSStartupsEcommerceProfessional Services
- Goal:
- Grow Organic TrafficAutomate Marketing Execution
- Metrics:
- Organic TrafficKeyword RankingsCitation Coverage