Marketing Automation for Digital Agencies
Market your own agency like you market your clients.
Self-host free, or hosted from $9/mo
10 Marketing Agents, 3 Ways to Run Them
Articles
Drafts SEO-grounded articles from your real project context.
SEO
Real crawl-based audit, real fixes.
GEO
Real citation-gap check against live web search.
Site Crawl
Multi-page crawl, duplicate-content detection.
Drafts replies to relevant threads.
X
Post and thread drafts in your voice.
Professional post drafts, tuned for the format.
GitHub
SEO fixes as a reviewable PR draft.
Hacker News
Pitch drafts for relevant threads.
Leads
Real leads, real local businesses, real outreach.
Why Marlo
Why agencies run Marlo on themselves
You sell marketing execution all day — and your own agency's marketing is usually the first thing to get skipped. Marlo closes that gap.
The cobbler's children have no shoes
Every hour goes to client deliverables, and your own agency's site, content, and socials go stale for months. Marlo keeps your own channels moving in the background, without pulling anyone off billable work.
New business runs on visible proof of work
Prospects check your site, your case studies, and your own rankings before they ever take a call. An agency that can't market itself is a hard sell. Marlo keeps that proof current automatically.
You already know the playbook — you just don't have time to run it on yourself
You run SEO, content, and social for clients every day. Marlo runs the same playbook on your own agency, self-hosted, for the cost of your own API keys.
Referral and organic pipeline compounds — if you keep publishing
Case studies, service pages, and POV content are what turn agency referrals into inbound search traffic. The Articles Agent drafts from your real agency context, so the pipeline keeps compounding.
Marlo markets your agency while your team markets clients
Connect your site. Marlo reads it, and its agents start drafting — across every channel that matters for winning new business.
SEO Agent
Finds real technical issues — meta tags, headings, redirect chains, robots.txt — and drafts fixes.
GEO Agent
Checks whether your agency actually shows up in real live search results prospects would run.
GitHub Agent
Turns SEO findings into a complete, reviewable pull-request draft — no ticket required.
Reddit Agent
Drafts replies for threads in r/agency, r/marketing, and similar — grounded in your real agency context.
X Agent
Drafts post and thread ideas in your agency's voice, ready for you to refine and post.
LinkedIn Agent
Drafts professional posts tuned for LinkedIn's format — where most agency new business actually happens.
Articles Agent
Case studies and service-page copy, drafted from your real agency context — not generic prompts.
Site Crawl Agent
Crawls beyond the homepage and flags near-duplicate content across service pages.
Google Search Console
Uses your real search data to find ranking opportunities.
Google Analytics
Connects to GA4 to surface what's working and where to focus next.
ILLUSTRATIVE EXAMPLES
What a marketing system like this looks like in practice
Marlo is early — these are illustrative scenarios showing what lean teams could achieve, not real customer results (yet).
How it works
From URL to running marketing, self-hosted
No onboarding project, no learning curve. Connect your keys and Marlo starts drafting the same day.
- 1
Connect your URL and keys
Paste your agency's website address and connect your own LLM + integration keys. Marlo reads your services, positioning, and competitors in minutes.
- 2
Run the first audits
The SEO Agent crawls your site and the GEO Agent runs its citation-gap check — both real, both in seconds.
- 3
Review daily drafts
Agents draft case studies, Reddit replies, LinkedIn and X posts on demand — grounded in your real agency context.
- 4
Approve and ship
Nothing goes live without you. Review each draft, then publish, post, or open the pull request yourself.
Marlo vs. the alternatives
Not just another marketing tool
Most marketing automation falls into one of two traps: too complex to set up, or too narrow to matter. Marlo covers the core functions — self-hosted, not another SaaS bill.
vs. a paid all-in-one platform
Paid platforms are built for marketing teams to sell to clients. Marlo is built to run on your own agency, self-hosted — not a per-seat bill.
vs. outsourcing to another agency
Hiring an agency to market your agency is a strange conversation. Marlo's SEO Agent runs a real crawl-based audit on demand, no retainer.
vs. hiring a freelancer
A good marketing freelancer costs $2,000–5,000/mo and needs management. Marlo needs a URL and your own API keys.
vs. doing it yourself
You could. But client work always wins the time. Marlo's agents draft while your team stays billable.
Fictional example
How digital agencies could use Marlo
“We tell clients to keep publishing case studies, but our own site went eight months without an update. Marlo's Articles Agent finally keeps our own content moving.”
Daniela Ortiz
Founder, fictional agency example
“The GitHub Agent turns our own SEO findings into a PR draft the same way we'd deliver it to a client. It's the exact workflow we already trust.”
Tom Whitfield
Head of SEO, fictional agency example
“As a boutique shop, nobody had time to run our own LinkedIn presence. Marlo drafts it now, and new business calls have picked up.”
Ade Bello
Managing Partner, fictional agency example
Pricing
Three ways to run Marlo
Self-host it for free, let us host it and cover the AI cost, or host it with us and bring your own model key. Same 10 agents, every tier.
Self-Hosted
Run it yourself, own everything.
- All 10 agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, Hacker News, Leads
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Your data stays in your own database, never on a server we control
- AGPL-licensed — audit the code, modify it, run it forever
Hosted, Built-In Models
We host it, we cover the AI model cost.
- All 10 agents, fully hosted — nothing to install or maintain
- Built-in AI models included — no LLM API key required
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Automatic updates, managed infrastructure
- Cancel anytime
Hosted, Your Own Key
We host it, you bring your own model key.
- All 10 agents, fully hosted — nothing to install or maintain
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- You pay your model provider directly — this fee covers hosting only
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Cancel anytime
Got questions?
Frequently Asked Questions
Marlo is a team of specialized AI marketing agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, and Hacker News — that work together to grow your brand. Each agent runs its own Research → Execution → Publish loop: it researches your product and audience, produces the work (drafts, audits, outreach, fixes), and hands it to you for review.
Marlo offers three ways to run it. Self-host it yourself for $0, forever, using your own API keys. Or let us host it — either with built-in AI models included ($29/mo), or hosted with you bringing your own LLM key ($9/mo, hosting only). No hidden fees on any tier.
Point it at your domain and it runs a real crawl over HTTP — meta tags, heading structure, Open Graph tags, redirect chains, robots.txt compliance, and server timing. It pulls in real Core Web Vitals from Google PageSpeed Insights when you connect a key, so every finding is grounded in your actual site, not guesswork.
The Reddit agent drafts genuinely useful replies in your voice, grounded in your real project context. Live thread discovery via the real Reddit API isn't wired up yet — it currently runs against sample threads for demo purposes, clearly disclosed in the UI, with real integration on the roadmap.
GEO is Generative Engine Optimization — checking whether your brand shows up when people search the modern, AI-mediated web instead of typing a classic Google query. Marlo's GEO agent runs a real, deterministic 3-query citation-gap check via Tavily's live search API — not an LLM's opinion.
The SEO Agent's first audit and the GEO Agent's first citation check both run in seconds, since they're real crawls and real searches against your live site — not a multi-day onboarding. Content agents (Articles, X, LinkedIn) draft on demand whenever you give them a topic.
No — every agent defaults to drafting for your review. The GitHub Agent drafts a complete, reviewable pull-request proposal but doesn't open it automatically. The X Agent can post for real if you connect your own X API credentials; without them, it's draft-only like the rest.
An LLM API key (OpenAI, Anthropic, or any OpenAI-compatible endpoint) to power the agents, plus whichever integration keys you want to connect — Google Search Console, Google Analytics, Gmail, GitHub, PageSpeed Insights, and Tavily are all live today. Everything is stored in your own local database.
- Products:
- Marlo AI CMO
- Industries:
- Digital AgenciesSaaSStartupsEcommerceProfessional Services
- Goal:
- Grow Organic TrafficAutomate Marketing Execution
- Metrics:
- Organic TrafficKeyword RankingsCitation Coverage