Marketing Automation, Run by an Open-Source AI CMO
Marlo reads your website, builds a marketing strategy, and executes it — self-hosted, your own API keys.
Self-host free, or hosted from $9/mo
10 Marketing Agents, 3 Ways to Run Them
Articles
Drafts SEO-grounded articles from your real project context.
SEO
Real crawl-based audit — finds and flags what's broken.
GEO
Real citation-gap check against live web search.
Site Crawl
Multi-page crawl with duplicate-content detection.
Drafts replies to threads relevant to your product.
X
Drafts post and thread ideas in your voice.
Drafts professional posts tuned for the format.
GitHub
Turns SEO findings into a reviewable PR draft.
Hacker News
Drafts pitches for relevant HN threads.
Leads
Real leads, real local businesses, real outreach.
By industry
Marketing automation for your business
The playbook changes by industry. Marlo adapts its strategy to how your buyers actually search, browse, and decide.
Marketing Automation for SaaS
SEO, content, Reddit, LinkedIn, and X for your SaaS — executed while you ship product.
Read the guideMarketing Automation for Startups
Marketing that runs while you build.
Read the guideMarketing Automation for Ecommerce
Your whole store's marketing, on autopilot.
Read the guideMarketing Automation for Digital Agencies
Market your agency like you market clients.
Read the guideMarketing Automation for Professional Services
Authority content that wins clients, automated.
Read the guideMarketing Automation for Small Business
A full marketing stack, self-hosted for free.
Read the guideMarketing Automation for Real Estate
One marketing system for your whole brokerage.
Read the guideMarketing Automation for Financial Advisors
Compliant content, consistent presence.
Read the guideMarketing Automation for Healthcare
Grow your patient base, on autopilot.
Read the guideMarketing Automation for Recruiters
Fill your pipeline, client and candidate.
Read the guideMarketing Automation for Restaurants
Every table filled, on autopilot.
Read the guideMarketing Automation for Law Firms
Your firm's marketing, handled daily.
Read the guideEvery channel that matters, one open-source AI CMO
Not a dashboard of suggestions — agents that draft, audit, and check on their own, for you to review.
SEO + GEO
Real crawl-based audits and a real citation-gap check against live web search.
Technical fixes
The GitHub Agent turns SEO findings into a reviewable pull-request draft.
Drafts genuinely useful replies for threads relevant to your product.
LinkedIn + X
Consistent founder-led post drafts in your voice.
Content
Articles drafted from your real project context, ready for review.
ILLUSTRATIVE EXAMPLES
What a marketing system like this looks like in practice
Marlo is early — these are illustrative scenarios showing what lean teams could achieve, not real customer results (yet).
Pricing
Three ways to run Marlo
Self-host it for free, let us host it and cover the AI cost, or host it with us and bring your own model key. Same 10 agents, every tier.
Self-Hosted
Run it yourself, own everything.
- All 10 agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, Hacker News, Leads
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Your data stays in your own database, never on a server we control
- AGPL-licensed — audit the code, modify it, run it forever
Hosted, Built-In Models
We host it, we cover the AI model cost.
- All 10 agents, fully hosted — nothing to install or maintain
- Built-in AI models included — no LLM API key required
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Automatic updates, managed infrastructure
- Cancel anytime
Hosted, Your Own Key
We host it, you bring your own model key.
- All 10 agents, fully hosted — nothing to install or maintain
- Bring your own LLM key — OpenAI, Anthropic, or any OpenAI-compatible endpoint
- You pay your model provider directly — this fee covers hosting only
- Bring your own integration keys — GA4, GSC, Gmail, GitHub, PageSpeed, Tavily, Places
- Cancel anytime
Got questions?
Frequently Asked Questions
Marlo is a team of specialized AI marketing agents — Articles, SEO, GEO, Site Crawl, Reddit, X, LinkedIn, GitHub, and Hacker News — that work together to grow your brand. Each agent runs its own Research → Execution → Publish loop: it researches your product and audience, produces the work (drafts, audits, outreach, fixes), and hands it to you for review.
Marlo offers three ways to run it. Self-host it yourself for $0, forever, using your own API keys. Or let us host it — either with built-in AI models included ($29/mo), or hosted with you bringing your own LLM key ($9/mo, hosting only). No hidden fees on any tier.
Point it at your domain and it runs a real crawl over HTTP — meta tags, heading structure, Open Graph tags, redirect chains, robots.txt compliance, and server timing. It pulls in real Core Web Vitals from Google PageSpeed Insights when you connect a key, so every finding is grounded in your actual site, not guesswork.
The Reddit agent drafts genuinely useful replies in your voice, grounded in your real project context. Live thread discovery via the real Reddit API isn't wired up yet — it currently runs against sample threads for demo purposes, clearly disclosed in the UI, with real integration on the roadmap.
GEO is Generative Engine Optimization — checking whether your brand shows up when people search the modern, AI-mediated web instead of typing a classic Google query. Marlo's GEO agent runs a real, deterministic 3-query citation-gap check via Tavily's live search API — not an LLM's opinion.
The SEO Agent's first audit and the GEO Agent's first citation check both run in seconds, since they're real crawls and real searches against your live site — not a multi-day onboarding. Content agents (Articles, X, LinkedIn) draft on demand whenever you give them a topic.
No — every agent defaults to drafting for your review. The GitHub Agent drafts a complete, reviewable pull-request proposal but doesn't open it automatically. The X Agent can post for real if you connect your own X API credentials; without them, it's draft-only like the rest.
An LLM API key (OpenAI, Anthropic, or any OpenAI-compatible endpoint) to power the agents, plus whichever integration keys you want to connect — Google Search Console, Google Analytics, Gmail, GitHub, PageSpeed Insights, and Tavily are all live today. Everything is stored in your own local database.
- Products:
- Marlo AI CMO
- Agents:
- Articles AgentSEO AgentGEO AgentSite Crawl AgentReddit AgentX AgentLinkedIn AgentGitHub AgentLeads Agent
- Goal:
- Grow Organic TrafficAutomate Marketing Execution
- Metrics:
- Organic TrafficKeyword RankingsCitation Coverage